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Iran - Culture Smart!: The Essential Guide to Customs and Culture
by Stuart Williams (Author)
4.4 4.4 out of 5 stars (71)
==
contents
Cover
Title Page
Copyright
About the Author
Map of Iran
Introduction
Key Facts
Geography and Climate
Population
A Brief History
Cities
Chapter 2: VALUES AND ATTITUDES
The Iranian Psyche
Religion
National Pride
Aberrou
Fate
Attitudes Toward Foreigners
The Ideas of the Islamic Revolution
Islamic Values, Modern Attitudes
Women
Chapter 3: CUSTOMS AND TRADITIONS
The Calendar
Ancient Persian Holidays
Islamic Holidays
Islamic Revolutionary Holidays
Other Commemorations
Chapter 4: MAKING FRIENDS
Friendship in Iran
Interacting with Iranians
Making Conversation in Persian
Persian Names
Social Customs
Visiting an Iranian Home
Chapter 5: PRIVATE AND FAMILY LIFE
Iranian Houses and Apartments
The Iranians at Home
In the Village
Population Explosion
Marriage and Sexual Relationships
Childhood
Education
Appearance and Plastic Surgery
Chapter 6: TIME OUT
Eating
Drinking
Paying
Sports
Culture
Chapter 7: TRAVEL, HEALTH, AND SAFETY
Visas
Arriving in Iran
Intercity Travel
Urban Travel
Where to Stay
Health
Security
Chapter 8: BUSINESS BRIEFING
The Business Environment
The Economic Situation
Doing Business in Iran
Chapter 9: COMMUNICATING
The Persian Language
Communicating in Everyday Life
Gestures
Humor
The Media
Telecommunications
Mail
Conclusion
Further Reading
Acknowledgment
==
Don't pack anxiety in your suitcase! By reading Culture Smart! Iran before you go, will ease your travel, help you to make friends and avoid confusion. Culture Smart! Iran will help you to understand local manners, customs and laws. Culture Smart! Iran goes the extra mile to help you brush up on your cultural small talk and will make you confident in leaving your comfort zone far behind. Walk hand in hand with a Culture Smart! guide and avoid misunderstandings that could cost you valuable time, money and enjoyment...With Culture Smart! Iran you will learn about daily living, historical perspectives, taboos, business etiquette, eating and drinking and much more, allowing you to experience the country like a native. Be responsible, be Culture Smart! Culture Smart! provides rare insights, and practical guidance, into cultures. The values, behaviour and customs of peoples have been formed over centuries which is why the unique information in Culture Smart! guides do not date in the same way as ordinary travel guides. Culture Smart! enables you to step into a world untouched by other guidebooks.
Review
Culture Smart! has come to the rescue of hapless travellers, Sunday Times Travel - ...the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries, Global Travel - ...full of fascinating, as well as common sense, tips to help you avoid embarrassing faux pas, Observer - ...as useful as they are entertaining, Easy Jet Magazine - ...offer glimpses into the psyche of a faraway world, New York Times.
Product details
Publisher : Kuperard
Publication date : 17 January 2008
Language : English
Print length : 168 pages
ISBN-10 : 1857334701
ISBN-13 : 978-1857334708
Item weight : 181 g
============
==
From other countries
helluo librorum
5.0 out of 5 stars Useful little guide
Reviewed in Germany on 18 November 2016
Verified Purchase
Was backpacking in Iran this summer and found the book useful. There are many tips that you can pick up on in everyday life, for example, about Ta'roof, the custom that you should only accept an invitation after you have asked several times and that the taxi ride is not free, even if the taxi driver acts as if he doesn't want money from you;)
Report
Translated from German by Amazon
See original ·Report translation
Amazon Renate
5.0 out of 5 stars This is an excellent guide to the country
Reviewed in Canada on 18 January 2016
Format: PaperbackVerified Purchase
I have lived 5 years in Iran and would I have had this insider guide I could have avoided many Western behaviour mistakes I made in the very beginning. This is an excellent guide to the country, the history and also the does and don'ts. I was very impressed and I would recommend it to any Western traveler, who wants to visit this incredibly beautiful country.
Report
Krzysztof R. Apt
5.0 out of 5 stars useful and nicely written guide that provides just the right ...
Reviewed in the United Kingdom on 7 September 2017
Verified Purchase
An extremely helpful, useful and nicely written guide that provides just the right information concerning Iran, its history, background, and various do's and dont's. I was the first time in Iran and found it almost indispensable. Also, I showed it to two local guides who found its information accurate.
Report
S. Mitchell
5.0 out of 5 stars Perfect for me
Reviewed in the United States on 14 January 2017
Verified Purchase
Great book for two reasons: 1) it gives me what I need to know in a small purse travel size and weight; 2) good information. Things I want to know and would ask the question. If I want glossy colored pictures I can look at them online I don't need a heavy guide book I can't take in my purse or travel with because it is too heavy. This is an excellent reference. Read and print the history online.
Report
AMAZING CUSTOMER
5.0 out of 5 stars Five Stars
Reviewed in Canada on 26 December 2016
Format: PaperbackVerified Purchase
Found an Iranian girlfriend by reading this.
Report
Enilla
4.0 out of 5 stars Very good information, outdated prices
Reviewed in the United Kingdom on 12 May 2016
Format: PaperbackVerified Purchase
Very informative and detailed! Unfortunately the prices stayed are outdated, although this is the latest edition available. Good thing they are getting a new one written.
Report
grandmother "Margaret"
4.0 out of 5 stars Travel to Iran
Reviewed in the United States on 30 July 2019
Verified Purchase
It was shipped from the UK. I ordered it to prepare for a trip to Iran. I found it to be a clear and concise aid to understanding the customs and culture. Offered a brief historical overview and covered some interesting topics that I had not considered e.g.private and family life, friendship, eating at home. I would highly recommend it for the first time Traveller to Iran.
Report
B. Contor
5.0 out of 5 stars Matches my experience
Reviewed in the United States on 26 May 2013
Verified Purchase
Based on living and traveling in Iran for an extended time under the Shah, speaking passable Persian, and visiting for 10 days in 2011, I found two kinds of things in this book: Things I know are correct; and things that ring true, which I wish I had known. I had a couple of little nit-picky disagreements with the text, but this may simply be that I lived in different places or travelled in different circles.
Another commenter suggested this book missed a little on politics. I can't speak to that.
The bottom line is that Iranians are gracious hosts, being in Iran is a delight, and I always felt safe and secure.
Report
CHRISTODOULOS
5.0 out of 5 stars A useful book in understanding Iranians
Reviewed in the United Kingdom on 21 October 2015
Format: PaperbackVerified Purchase
This is a book one must read if what is required is deeper knowledge on Iranians and Iranian society today. Describes customs and ways of doing things socially and is a very useful read for those planning to visit Iran.
Report
R. Hall
5.0 out of 5 stars Good guide for travel in Iran
Reviewed in the United States on 31 December 2016
Verified Purchase
If you plan to travel in Iran this guide is helpful.
Report
Margaret Green
5.0 out of 5 stars Great little book
Reviewed in the United Kingdom on 11 May 2017
Verified Purchase
This was a small book. It was easy to read and to carry around. Full of useful information and helped to make our holiday a memorable experience.
Report
Rick (Sydney)
4.0 out of 5 stars Iran - Culture Smart: The Essential Guide to Customs & Culture
Reviewed in the United States on 27 December 2013
Verified Purchase
My wife and I are planning a three week visit to Iran at the end of April. Although we are frequent travellers to off beat destinations I must admit to a deal of trepidation about this trip. I found William's book immensely readable and full of balanced and useful information. I commend the book as a very useful introduction to travel to Iran.
Report
Bogdana Angelova
5.0 out of 5 stars indeed useful and insightful to those who are travelling
Reviewed in the United Kingdom on 30 August 2015
Format: PaperbackVerified Purchase
Very interesting even to those not travelling, indeed useful and insightful to those who are travelling. Thank you!
Report
prn
5.0 out of 5 stars Five Stars
Reviewed in the United States on 4 September 2017
Verified Purchase
Quick and concise cultural guide.G
Report
Jeanne Cooper
3.0 out of 5 stars Good guide to Iran
Reviewed in the United States on 8 June 2014
Verified Purchase
Covers a number of quirky things and the culture really well.
I dipped in and out of it while in Iran. It was an easy read.
Report
MISS I RISSE
5.0 out of 5 stars useful
Reviewed in the United Kingdom on 14 April 2013
Format: PaperbackVerified Purchase
very useful bought when first went to Iran , learnt lots and is a realistic book to be recommended for travellers
Report
Joe Navarro
5.0 out of 5 stars Five Stars
Reviewed in the United States on 1 August 2014
Format: PaperbackVerified Purchase
A quick guide especially useful when talking to Iranians both here and elsewhere
Report
Anne Ee
5.0 out of 5 stars good info
Reviewed in the United Kingdom on 30 August 2014
Format: PaperbackVerified Purchase
good info
Report
GB Hartman
4.0 out of 5 stars good information, rather positiv everything (will find out if ...
Reviewed in the United States on 4 February 2016
Format: PaperbackVerified Purchase
good information, rather positiv everything (will find out if that all is true.
A bit more about the language, like useful words and some phrases would be useful... guiding us to the nice people...
Report
garlec
4.0 out of 5 stars always a handy guide
Reviewed in the United States on 8 December 2016
Verified Purchase
These little books are always worthwhile in my opinion for foreign countries. I'd really rather leave Iran than stay in one of their prisons.
Report
Loree J.
2.0 out of 5 stars Beware of inaccuracies
Reviewed in the United States on 23 April 2019
Verified Purchase
I bought this book in preparation for our most recent trip to Iran. Initially, I thought it offered a brief, yet comprehensive overview of the country; however after speaking with our local guide, I learned that some of the claims, particularly about marriage (sigheh) were inaccurate. No book can give you a total understanding of one country/culture but this book contained some glaring inaccuracies that feel problematic.
Report
Alicia M. Rojas
4.0 out of 5 stars Four Stars
Reviewed in the United States on 6 September 2014
Format: PaperbackVerified Purchase
Useful, brief and basic infirmatiom.
Report
Semi anonymous shopper
1.0 out of 5 stars An idiots guide that is neither smart nor essential
Reviewed in the United States on 19 August 2014
Verified Purchase
This has been a case of buyer's remorse. After reading a dozen pages I cannot get myself to pick this up again. You would be better off reading about Iran on Wikipedia than to refer to this publication.
Report
MORAG MORAG
5.0 out of 5 stars Five Stars
Reviewed in the United States on 19 March 2018
Verified Purchase
A great book. Would buy again.
Report
Marc Antony Chestnut sr
5.0 out of 5 stars Five Stars
Reviewed in the United States on 19 July 2017
Verified Purchase
have been reading bits and pieces of it
Report
moi
5.0 out of 5 stars Five Stars
Reviewed in the United States on 27 July 2017
Format: PaperbackVerified Purchase
LOVE IT
Report
Zofia
5.0 out of 5 stars Five Stars
Reviewed in the United States on 6 October 2016
Verified Purchase
Thanks
Report
To see more, search or filter all r
==
Don't pack anxiety in your suitcase! By reading Culture Smart! Iran before you go, will ease your travel, help you to make friends and avoid confusion. Culture Smart! Iran will help you to understand local manners, customs and laws. Culture Smart! Iran goes the extra mile to help you brush up on your cultural small talk and will make you confident in leaving your comfort zone far behind. Walk hand in hand with a Culture Smart! guide and avoid misunderstandings that could cost you valuable time, money and enjoyment...With Culture Smart! Iran you will learn about daily living, historical perspectives, taboos, business etiquette, eating and drinking and much more, allowing you to experience the country like a native. Be responsible, be Culture Smart! Culture Smart! provides rare insights, and practical guidance, into cultures. The values, behaviour and customs of peoples have been formed over centuries which is why the unique information in Culture Smart! guides do not date in the same way as ordinary travel guides. Culture Smart! enables you to step into a world untouched by other guidebooks.
Review
Culture Smart! has come to the rescue of hapless travellers, Sunday Times Travel - ...the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries, Global Travel - ...full of fascinating, as well as common sense, tips to help you avoid embarrassing faux pas, Observer - ...as useful as they are entertaining, Easy Jet Magazine - ...offer glimpses into the psyche of a faraway world, New York Times.
Product details
Publisher : Kuperard
Publication date : 17 January 2008
Language : English
Print length : 168 pages
ISBN-10 : 1857334701
ISBN-13 : 978-1857334708
Item weight : 181 g
============
==
From other countries
helluo librorum
5.0 out of 5 stars Useful little guide
Reviewed in Germany on 18 November 2016
Verified Purchase
Was backpacking in Iran this summer and found the book useful. There are many tips that you can pick up on in everyday life, for example, about Ta'roof, the custom that you should only accept an invitation after you have asked several times and that the taxi ride is not free, even if the taxi driver acts as if he doesn't want money from you;)
Report
Translated from German by Amazon
See original ·Report translation
Amazon Renate
5.0 out of 5 stars This is an excellent guide to the country
Reviewed in Canada on 18 January 2016
Format: PaperbackVerified Purchase
I have lived 5 years in Iran and would I have had this insider guide I could have avoided many Western behaviour mistakes I made in the very beginning. This is an excellent guide to the country, the history and also the does and don'ts. I was very impressed and I would recommend it to any Western traveler, who wants to visit this incredibly beautiful country.
Report
Krzysztof R. Apt
5.0 out of 5 stars useful and nicely written guide that provides just the right ...
Reviewed in the United Kingdom on 7 September 2017
Verified Purchase
An extremely helpful, useful and nicely written guide that provides just the right information concerning Iran, its history, background, and various do's and dont's. I was the first time in Iran and found it almost indispensable. Also, I showed it to two local guides who found its information accurate.
Report
S. Mitchell
5.0 out of 5 stars Perfect for me
Reviewed in the United States on 14 January 2017
Verified Purchase
Great book for two reasons: 1) it gives me what I need to know in a small purse travel size and weight; 2) good information. Things I want to know and would ask the question. If I want glossy colored pictures I can look at them online I don't need a heavy guide book I can't take in my purse or travel with because it is too heavy. This is an excellent reference. Read and print the history online.
Report
AMAZING CUSTOMER
5.0 out of 5 stars Five Stars
Reviewed in Canada on 26 December 2016
Format: PaperbackVerified Purchase
Found an Iranian girlfriend by reading this.
Report
Enilla
4.0 out of 5 stars Very good information, outdated prices
Reviewed in the United Kingdom on 12 May 2016
Format: PaperbackVerified Purchase
Very informative and detailed! Unfortunately the prices stayed are outdated, although this is the latest edition available. Good thing they are getting a new one written.
Report
grandmother "Margaret"
4.0 out of 5 stars Travel to Iran
Reviewed in the United States on 30 July 2019
Verified Purchase
It was shipped from the UK. I ordered it to prepare for a trip to Iran. I found it to be a clear and concise aid to understanding the customs and culture. Offered a brief historical overview and covered some interesting topics that I had not considered e.g.private and family life, friendship, eating at home. I would highly recommend it for the first time Traveller to Iran.
Report
B. Contor
5.0 out of 5 stars Matches my experience
Reviewed in the United States on 26 May 2013
Verified Purchase
Based on living and traveling in Iran for an extended time under the Shah, speaking passable Persian, and visiting for 10 days in 2011, I found two kinds of things in this book: Things I know are correct; and things that ring true, which I wish I had known. I had a couple of little nit-picky disagreements with the text, but this may simply be that I lived in different places or travelled in different circles.
Another commenter suggested this book missed a little on politics. I can't speak to that.
The bottom line is that Iranians are gracious hosts, being in Iran is a delight, and I always felt safe and secure.
Report
CHRISTODOULOS
5.0 out of 5 stars A useful book in understanding Iranians
Reviewed in the United Kingdom on 21 October 2015
Format: PaperbackVerified Purchase
This is a book one must read if what is required is deeper knowledge on Iranians and Iranian society today. Describes customs and ways of doing things socially and is a very useful read for those planning to visit Iran.
Report
R. Hall
5.0 out of 5 stars Good guide for travel in Iran
Reviewed in the United States on 31 December 2016
Verified Purchase
If you plan to travel in Iran this guide is helpful.
Report
Margaret Green
5.0 out of 5 stars Great little book
Reviewed in the United Kingdom on 11 May 2017
Verified Purchase
This was a small book. It was easy to read and to carry around. Full of useful information and helped to make our holiday a memorable experience.
Report
Rick (Sydney)
4.0 out of 5 stars Iran - Culture Smart: The Essential Guide to Customs & Culture
Reviewed in the United States on 27 December 2013
Verified Purchase
My wife and I are planning a three week visit to Iran at the end of April. Although we are frequent travellers to off beat destinations I must admit to a deal of trepidation about this trip. I found William's book immensely readable and full of balanced and useful information. I commend the book as a very useful introduction to travel to Iran.
Report
Bogdana Angelova
5.0 out of 5 stars indeed useful and insightful to those who are travelling
Reviewed in the United Kingdom on 30 August 2015
Format: PaperbackVerified Purchase
Very interesting even to those not travelling, indeed useful and insightful to those who are travelling. Thank you!
Report
prn
5.0 out of 5 stars Five Stars
Reviewed in the United States on 4 September 2017
Verified Purchase
Quick and concise cultural guide.G
Report
Jeanne Cooper
3.0 out of 5 stars Good guide to Iran
Reviewed in the United States on 8 June 2014
Verified Purchase
Covers a number of quirky things and the culture really well.
I dipped in and out of it while in Iran. It was an easy read.
Report
MISS I RISSE
5.0 out of 5 stars useful
Reviewed in the United Kingdom on 14 April 2013
Format: PaperbackVerified Purchase
very useful bought when first went to Iran , learnt lots and is a realistic book to be recommended for travellers
Report
Joe Navarro
5.0 out of 5 stars Five Stars
Reviewed in the United States on 1 August 2014
Format: PaperbackVerified Purchase
A quick guide especially useful when talking to Iranians both here and elsewhere
Report
Anne Ee
5.0 out of 5 stars good info
Reviewed in the United Kingdom on 30 August 2014
Format: PaperbackVerified Purchase
good info
Report
GB Hartman
4.0 out of 5 stars good information, rather positiv everything (will find out if ...
Reviewed in the United States on 4 February 2016
Format: PaperbackVerified Purchase
good information, rather positiv everything (will find out if that all is true.
A bit more about the language, like useful words and some phrases would be useful... guiding us to the nice people...
Report
garlec
4.0 out of 5 stars always a handy guide
Reviewed in the United States on 8 December 2016
Verified Purchase
These little books are always worthwhile in my opinion for foreign countries. I'd really rather leave Iran than stay in one of their prisons.
Report
Loree J.
2.0 out of 5 stars Beware of inaccuracies
Reviewed in the United States on 23 April 2019
Verified Purchase
I bought this book in preparation for our most recent trip to Iran. Initially, I thought it offered a brief, yet comprehensive overview of the country; however after speaking with our local guide, I learned that some of the claims, particularly about marriage (sigheh) were inaccurate. No book can give you a total understanding of one country/culture but this book contained some glaring inaccuracies that feel problematic.
Report
Alicia M. Rojas
4.0 out of 5 stars Four Stars
Reviewed in the United States on 6 September 2014
Format: PaperbackVerified Purchase
Useful, brief and basic infirmatiom.
Report
Semi anonymous shopper
1.0 out of 5 stars An idiots guide that is neither smart nor essential
Reviewed in the United States on 19 August 2014
Verified Purchase
This has been a case of buyer's remorse. After reading a dozen pages I cannot get myself to pick this up again. You would be better off reading about Iran on Wikipedia than to refer to this publication.
Report
MORAG MORAG
5.0 out of 5 stars Five Stars
Reviewed in the United States on 19 March 2018
Verified Purchase
A great book. Would buy again.
Report
Marc Antony Chestnut sr
5.0 out of 5 stars Five Stars
Reviewed in the United States on 19 July 2017
Verified Purchase
have been reading bits and pieces of it
Report
moi
5.0 out of 5 stars Five Stars
Reviewed in the United States on 27 July 2017
Format: PaperbackVerified Purchase
LOVE IT
Report
Zofia
5.0 out of 5 stars Five Stars
Reviewed in the United States on 6 October 2016
Verified Purchase
Thanks
Report
To see more, search or filter all r
==
<이란 - 컬처 스마트!: 관습과 문화에 대한 필수 가이드> 요약 및 평론
1. 도입 및 배경
스튜어트 윌리엄스(Stuart Williams)의 <이란 - 컬처 스마트!>는 서구 매체와 정치적 수사학에 가려진 이란의 진짜 모습을 문화적, 사회적 관점에서 조명한 실용적인 안내서이다. 이란은 1979년 이슬람 혁명 이후 고립과 폐쇄의 이미지로 고착되었으나, 그 이면에는 수천 년의 페르시아 문명과 역동적인 현대 사회가 공존하고 있다. 저자는 오랜 기자 생활과 이란 현지 체류 경험을 바탕으로, 이방인이 이란 사회를 이해하고 현지인과 깊은 교감을 나누기 위해 알아야 할 필수적인 관습과 문화를 압축적으로 전달한다.
2. 도서 요약
가. 역사적, 종교적, 정치적 복합성
이란의 정체성을 이해하는 첫 단추는 페르시아 전통과 이슬람교, 그리고 현대 정치 체제의 삼중 구조를 파악하는 것이다. 이란은 이슬람 국가이지만 아랍 세계와는 엄연히 구별되는 페르시아어(파르시)를 사용하며, 고대 조로아스터교의 유산이 현대 일상(예: 새해 명절인 누루즈)에 여전히 깊게 남아 있다. 정치적으로는 선출된 의회와 선출되지 않은 신정 체제(이슬람 성직자 그룹)가 결합한 독특한 민주주의와 신정 정치의 혼합 형태를 띤다. 책은 이러한 거시적 배경이 개개인의 가치관에 미친 영향을 짚어낸다.
나. 가치관과 태도: 공적 영역과 사적 영역의 분리
이란 사회를 관통하는 핵심 역학 중 하나는 <자헤르>(Zaher, 외부/공적 면모)와 <바텐>(Baten, 내부/사적 면모)의 명확한 구별이다. 혁명 이후 도입된 엄격한 이슬람 율법은 공적 영역에서의 행동, 복장, 언행을 제약한다. 그러나 사적 영역인 가정 내부에서는 서구적이고 자유로우며 역동적인 문화가 숨 쉬고 있다. 저자는 외국인이 이란을 방문했을 때 겉으로 보이는 엄숙함 뒤에 감춰진 친절함과 세속적인 활력을 동시에 보아야 한다고 조언한다.
다. 인간관계와 소통의 미학: 타아로프(Ta'arof)
이란 문화의 가장 독특한 특징이자 외국인을 가장 당황하게 만드는 요소는 <타아로프>라는 예의 관습이다. 이는 상대방을 존중하고 자신을 낮추는 고도의 언어적, 행동적 의례이다. 택시 기사가 요금을 받지 않겠다고 사양하거나, 상인이 물건값을 한사코 거절하는 행위가 대표적이다. 책은 이러한 제스처가 진심 어린 거절이 아니라 문화적 예의치레이며, 보통 세 번은 거절하고 권하는 과정을 거쳐야 본심이 드러난다는 점을 구체적인 예시와 함께 설명한다.
라. 일상생활과 비즈니스 에티켓
가정 방문 시 신발을 벗는 규칙, 보수적인 드레스 코드(여성의 헤잡 착용 및 남성의 반바지 착용 지양), 그리고 이슬람 통치하에서의 음주 금지 등 일상에서 마주치는 금기 사항을 상세히 다룬다. 비즈니스 환경에서는 신뢰와 개인적 유대 관계가 계약서보다 우선시되는 경향이 크다. 따라서 비즈니스를 성사시키기 위해서는 서두르지 않고 차를 마시며 관계를 쌓는 시간이 필수적이다.
3. 비평적 평론
가. 문화적 본질주의의 극복과 입체적 시각
이 책의 가장 큰 미덕은 서구 중심의 단편적인 시각에서 벗어나 이란 사회를 입체적으로 조망했다는 점이다. 미디어 속의 이란은 항상 反서방 구호를 외치는 호전적인 국가로 묘사되지만, 저자는 정권의 정치적 입장과 개별 국민의 정서가 완전히 다를 수 있음을 명확히 보여준다. 실제로 이란인들은 이방인, 특히 서구인에게 대단히 호의적이며 극진한 환대 문화(<메흐만-나와지>)를 지니고 있다. 책은 이러한 정치와 민간의 간극을 포착함으로써, 독자가 선입견을 깨고 이란의 다층적인 면모를 마주하도록 돕는다.
나. 실용성과 깊이의 균형
<컬처 스마트!> 시리즈의 특성상 책의 분량은 작고 가볍지만, 담긴 통찰은 결코 가볍지 않다. 저자는 언어학적 연결고리(파르시가 인도유럽어족에 속하여 영어, 프랑스어와 뿌리를 공유한다는 점 등)를 짚어내는 동시에, 당장 시장에서 가격을 흥정할 때 필요한 실용적인 팁까지 촘촘하게 배치했다. 특히 <타아로프>와 같은 복잡한 사회적 심리를 단순한 기행문 수준을 넘어 구조적으로 설명해 낸 부분은 돋보인다.
다. 한계와 시의성
다만, 이 책이 초판 이후 개정을 거쳤음에도 불구하고 최근 몇 년간 이란 내부에서 급격히 고조된 사회적 변화와 청년 세대의 가치관 변화를 완벽히 담아내기에는 시간적 한계가 존재한다. 젊은 층을 중심으로 한 종교적 제약에 대한 반발과 디지털 기기를 통한 세계화의 속도는 책이 서술하는 것보다 훨씬 더 빠르게 진행되고 있다. 전통적인 관습의 틀로만 현대 이란의 청년 세대를 완벽히 설명하기에는 약간의 틈이 생긴다.
4. 결론
<이란 - 컬처 스마트!>는 이란이라는 복잡하고도 매혹적인 세계로 들어가는 가장 친절하고 압축적인 문이다. 수천 년의 역사를 자랑하는 페르시아의 자부심과 이슬람 혁명 이후의 경직성이 어떻게 한 인간의 삶 속에서 조화를 이루고 갈등하는지 명쾌하게 요약했다. 이란을 방문하려는 여행자나 비즈니스맨뿐만 아니라, 이슬람권 사회의 내밀한 작동 원리를 이해하고자 하는 일반 독자에게도 훌륭한 문화적 나침반 역할을 수행하는 저작이다.
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